Commercial Writing
WILL ROGERS
I'm an experienced copywriter who works with brands and agencies to bring their concepts to life. Whether you're creating full campaigns, videos, animations, games, design pieces, or something else entirely, you're in the right place.
VIDEO SCRIPTS
Video scripts in any tone of voice, from matter-of-fact to tongue-in-cheek. I've written brand videos, multi-character animations, training content, and more.
The projects you see below were completed while working for Amplitude.
UNILEVER,
NURTURE THE SPARK
Every year, Unilever runs a Business Integrity campaign aimed at encouraging integrity within their worldwide workforce. Amplitude was tasked with creating the video for their award-winning 2019 campaign. I wrote the script for this video, working with Amplitude, MGA, and Unilever to bring 'The Astronaut' concept to life.
WEST NORTHAMPTONSHIRE COUNCIL,
CHILDREN'S SAFETY ANIMATIONS
I produced scripts for 8 multi-character children's safety animations. These animations (rolled out into schools from September 2022) aimed to educate children on sensitive topics including online safety, mental health, and knife crime. Due to voice actor licensing restrictions, I can't embed a finished video here, but click here to view a script.
SGA PRODUCTIONS,
BRAND VIDEO
SGA Productions puts on children's entertainment events around the world, with partners that include Aardman, Universal, and Nickelodeon. They came to Amplitude looking for an animated brand video explaining what they were all about. I wrote the script as part of Amplitude's project team.
LINTBELLS,
OPERATIONS CONFERENCE ANIMATION
Lintbells makes veterinary supplements to improve pet joint health. Every year they hold the internal Light It Up Conference for their staff, and this year, Lintbells' operations team wanted to jazz things up with a tongue-in-cheek video explaining what they do. I wrote the script, refining it with feedback from Lintbells, and provided the voice over.
THE BODY SHOP,
CONSULTANT TRAINING VIDEOS
In 2021, The Body Shop came to Amplitude looking to produce an extensive training programme for their consultants. This included 40 long-form training documents and 10+ videos, one of which you can see above. I was responsible for writing all videos, and led the copywriting team for the written documents.
5% of all fees go to planting trees!
COPYWRITING
Copywriting that suits your brand. I've written long-form blog content, short form social content, and huge training pieces for brands large and small.
The Body Shop,
Consultant Training Materials
Amplitude worked with The Body Shop in 2021/22 to produce consultant training materials. These materials included 40 training documents and 10+ videos. In all, this project required more than 60,000 words of copy. I was responsible for leading the copy team, and provided final signoff for every word written.
Amplitude,
Blog Content
I produced over 30 blog posts for Amplitude's blog over a five year period. Blog topics included thought leadership, team and company updates, detailed case studies, industry news, and more.
Over the course of my five years with Amplitude, I wrote the majority of copy produced by the agency, including social, blog, website, and case study copy.
Safer Women At Night,
Campaign Copy
The Safer Women at Night (SWAN) campaign was commissioned by the Office for the Northamptonshire Police, Fire, and Crime Commissioner in 2021, and was produced by Amplitude in partnership with Northants Police, Rape Crisis, and the Suzy Lamplugh Trust. The campaign included written, video, and animated content. Working with the Amplitude team and project stakeholders, I produced campaign messaging and video scripts.